“By pivoting how we operate and sharpening focus, we will gain increased flexibility to engage players more effectively today and invest more for the future.”
“The scale that Big Fish developed over many years as a multi-platform publisher has made it difficult to successfully lead in mobile, which requires greater agility and different operating and creative capabilities,” they wrote. In a memo sent to staff today (read in full below), co-presidents Andrew Pedersen and Jason Willig wrote that the changes were made “to strengthen our business and position Big Fish for long-term success.” They also wrote that the cutbacks are coming from a “position of financial strength” and that saving money is not “the primary driver behind the changes.”
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